At FreeBody, an OCSI subsidiary, I started as a UX Researcher, mining valuable insights from a vast user data pool.
I then leveraged these findings to create practical product solutions, including developing an intuitive web interface, video fitting guides, and our entire FreeBody.io website.
Furthermore, I produced marketing materials, product photography, and animations to enhance our brand identity.
Post-development, I facilitated A/B and usability tests to verify solution effectiveness. My multifaceted role at FreeBody gave me a holistic understanding of user experience, from research through to practical implementation.
The research comprehensively examined the behaviors, preferences, and needs of middle-aged to senior knee brace users using surveys, interviews, and usability tests.
Data analysis uncovered user pain points and behavioral trends, guiding a user-centric design for an orthotic knee braces website.
Strategies - User surveys & interviews - Competitor website user testing - User journey mapping
Data Collection & Analysis - Data aggregation - Data Analysis using NLTK ( Natural language Toolkit ) - Latent Dirichlet allocation and nlp topic modeling
Project Details
The process of defining the brand guidelines focused on aligning the brand's identity with its digital presence, creating an effective color palette, and establishing a unique visual identity.
These steps ensured a unified brand image that is modern, clinical, and scientific, promoting trust, recognition, and a positive user experience.
Asset Preparation & Generation - Professional-grade product photography and videography - Creation of interactive 3D assets - Consistent application of the brand's visual style
In developing the orthotic knee brace website, we focused on creating high-quality visuals, interactive 3D assets, and maintaining brand consistency for a seamless user experience.
We used interactive prototyping to optimize usability, and a design system and style guide ensured consistency and scalability. The result is a user-friendly website effectively showcasing the product and reinforcing the brand identity.
Design Systems & Style Guide - Development of a reusable component library - Strict adherence to brand guidelines to maintain brand
.jpg)
